John R. is a commercial real estate agent that specializes in helping entrepreneurs (mainly restaurant owners) locate and negotiate incredible deals on property for their new restaurant, bar or expansion restaurants.
He works closely with David and Melissa, A young entrepreneurial couple that plans to open a gourmet burger shop. David and Melissa have had success with other ventures before, but this is their first foray into the restaurant industry.
John sees that they are eager to succeed and hungry to learn as much as possible to ensure they succeed and don’t fall victim to the 90% failure rate for new restaurants. As he helps them secure their new location for the burger shop, he also mentions he works closely with a restaurant coach that has helped hundreds of entrepreneurs just like them launch successful restaurants without the typical struggle most owners discover a few months into their venture.
He casually mentions the book Rock Your Restaurant (or you could even buy it for them – it’s only $6.95), and they buy the book. ($3.50 for John)
They find it so useful they end up signing up for the Restaurant Rockstars Academy. ($1,000 for John)